Your Best Prospect Already Left. We Bring Them Back.
Site Boomerang recovers the high-intent shoppers who visited your website, compared your competitors, and are about to choose someone else.
Watch the 2-Minute Overview
You Already Paid for That Traffic.
Every month, car shoppers visit multiple dealership websites before making contact. They browse your inventory, check your specials, maybe look at your financing page — and then they leave to look at your competitor. They're not gone because they don't like you. They're gone because the research process requires it. And whichever dealer's site they happen to be on when they've gathered enough information to feel confident is the dealer they contact. It doesn't matter who ranked first in search results or who has the best inventory. It matters who was last. Without Site Boomerang, your dealership is invisible at that critical moment — living in blissful ignorance of every shopper who visited, compared you to three other dealers, and chose someone else.
The average dealership website converts less than 5% of visitors into leads.
The other 95% leave without a trace.
How Site Boomerang Works
A Shopper Visits Your Site
They browse your inventory, check specials, and begin building their knowledge of what you offer.
They Leave to Research Competitors
Site Boomerang silently opens a hidden recovery tab in their browser. No interruption. No pop-up. They don't see it yet.
Your Site Boomerang Page Is the Last Thing They See
When they finish their research and start closing tabs, yours is waiting — an invitation to return, at the exact moment they're ready to decide.
No pop-ups. No interruptions. No action required from your team. The system runs automatically.
This Is a Traffic Recovery Tool. Not a Lead Form.
Site Boomerang's primary job is to return high-intent shoppers to your website — not to generate direct form submissions. Return visitors convert at a significantly higher rate through every channel your team already works: lead forms, phone calls, and showroom visits. Any direct leads captured through the Site Boomerang recovery page are a valuable bonus on top of that primary function. When you review your results, watch the Returned Visitors number. That's the number that tells you what Site Boomerang is actually doing for your dealership.
Real Results. One Dealership. 30 Days.
Shoppers Returned to the Dealership's Website
In a single 30-day period, 151 visitors returned to this dealership's website after activating Site Boomerang — out of 423 total activations. That's a 35% return rate. Active client. Data from Laser Stream Media reporting dashboard.
Your Showroom Already Knows This Works.
Every manager on your floor knows the Be Back is more likely to buy than a first-time visitor. The shopper who walks in a second time has already done their research, narrowed their options, and built a baseline level of trust with your store. Site Boomerang applies that same logic to your website — automatically, every hour of every day, without your team lifting a finger.
What Is Site Boomerang Worth to Your Dealership?
Enter your numbers to see your estimated monthly return.
Your Dealership Numbers
Your Estimated Monthly Return
Recovered Visitors
Shoppers who left your site and came back — based on confirmed 35% return rate from active client data
350
Form Leads Generated
6% of recovered visitors — franchise dealer own-website average
21
Estimated Vehicles Sold
Form leads × your internet lead close rate
2.1
Est. Monthly Gross Recovered
$5,250
vs. $499/mo Site Boomerang investment
11×
Return on Investment
These Numbers Are the Conservative Floor
Every manager on the floor knows the Be Back is more likely to buy than a first-time visitor. Recovered visitors already know your inventory, have compared your competitors, and came back voluntarily — making them significantly higher-intent than a new visitor seeing your site for the first time.
The projections above reflect form submissions only — the most conservative and directly attributable measure of Site Boomerang's performance. Phone calls and walk-in visits generated by recovered visitors represent additional upside that Site Boomerang influences but cannot directly track. Nearly half of all car buyers make their first dealership contact as an unannounced walk-in. Some of those visits start on your Site Boomerang recovery page. That value is real, and it is not in these numbers.