Your Best Prospect Already Left. We Bring Them Back.

Site Boomerang recovers the high-intent shoppers who visited your website, compared your competitors, and are about to choose someone else.

Watch the 2-Minute Overview

You Already Paid for That Traffic.

Every month, car shoppers visit multiple dealership websites before making contact. They browse your inventory, check your specials, maybe look at your financing page — and then they leave to look at your competitor. They're not gone because they don't like you. They're gone because the research process requires it. And whichever dealer's site they happen to be on when they've gathered enough information to feel confident is the dealer they contact. It doesn't matter who ranked first in search results or who has the best inventory. It matters who was last. Without Site Boomerang, your dealership is invisible at that critical moment — living in blissful ignorance of every shopper who visited, compared you to three other dealers, and chose someone else.

The average dealership website converts less than 5% of visitors into leads.

The other 95% leave without a trace.

How Site Boomerang Works

A Shopper Visits Your Site

They browse your inventory, check specials, and begin building their knowledge of what you offer.

They Leave to Research Competitors

Site Boomerang silently opens a hidden recovery tab in their browser. No interruption. No pop-up. They don't see it yet.

Your Site Boomerang Page Is the Last Thing They See

When they finish their research and start closing tabs, yours is waiting — an invitation to return, at the exact moment they're ready to decide.

No pop-ups. No interruptions. No action required from your team. The system runs automatically.

This Is a Traffic Recovery Tool. Not a Lead Form.

Site Boomerang's primary job is to return high-intent shoppers to your website — not to generate direct form submissions. Return visitors convert at a significantly higher rate through every channel your team already works: lead forms, phone calls, and showroom visits. Any direct leads captured through the Site Boomerang recovery page are a valuable bonus on top of that primary function. When you review your results, watch the Returned Visitors number. That's the number that tells you what Site Boomerang is actually doing for your dealership.

Real Results. One Dealership. 30 Days.

Shoppers Returned to the Dealership's Website

In a single 30-day period, 151 visitors returned to this dealership's website after activating Site Boomerang — out of 423 total activations. That's a 35% return rate. Active client. Data from Laser Stream Media reporting dashboard.

Your Showroom Already Knows This Works.

Every manager on your floor knows the Be Back is more likely to buy than a first-time visitor. The shopper who walks in a second time has already done their research, narrowed their options, and built a baseline level of trust with your store. Site Boomerang applies that same logic to your website — automatically, every hour of every day, without your team lifting a finger.

What Is Site Boomerang Worth to Your Dealership?

Enter your numbers to see your estimated monthly return.

Your Dealership Numbers

Monthly Website Visitors 10,000

Your Internet Lead Close Rate 10%

Industry average: 10% for dealership own-website internet leads

Avg Gross Profit Per Vehicle $2,500

Your Estimated Monthly Return

Recovered Visitors

Shoppers who left your site and came back — based on confirmed 35% return rate from active client data

350

Form Leads Generated

6% of recovered visitors — franchise dealer own-website average

Estimated Vehicles Sold

Form leads × your internet lead close rate

2.1

Est. Monthly Gross Recovered

$5,250

vs. $499/mo Site Boomerang investment

11×

Return on Investment

These Numbers Are the Conservative Floor

Every manager on the floor knows the Be Back is more likely to buy than a first-time visitor. Recovered visitors already know your inventory, have compared your competitors, and came back voluntarily — making them significantly higher-intent than a new visitor seeing your site for the first time.

The projections above reflect form submissions only — the most conservative and directly attributable measure of Site Boomerang's performance. Phone calls and walk-in visits generated by recovered visitors represent additional upside that Site Boomerang influences but cannot directly track. Nearly half of all car buyers make their first dealership contact as an unannounced walk-in. Some of those visits start on your Site Boomerang recovery page. That value is real, and it is not in these numbers.

The Recovery Page Is Yours to Configure.

When a visitor encounters Site Boomerang, they land on a professionally designed recovery page built and managed by Laser Stream Media. The page features a video spokesperson who delivers a personalized message inviting the shopper back — filmed against a background customized to your dealership where possible, or a professionally produced generic backdrop.

Across the top of the page, navigation buttons give returning visitors one-click access to the destinations most likely to convert them — new inventory, used inventory, specials, trade evaluation, financing, and more. Button labels and destination URLs are configured to match your dealership's website structure.

For dealerships who want to take the experience further, a custom-filmed spokesperson video featuring your own talent and messaging is available as an upgrade.

The visitor who returns already knows your store. The recovery page simply gives them the clearest possible path back in.

Example Site Boomerang recovery page showing dealership offer and lead capture form

You'll Always Know Exactly How It's Performing.

Site Boomerang includes a full reporting dashboard showing activations, returned visitors, and direct leads — updated in real time. Access it any time at accessmyleads.com. We can also send automated performance reports directly to your inbox, so your results reach you whether or not you log in. No digging required.

Site Boomerang Works Harder as Part of a System.

Most dealerships who add Site Boomerang also run Lead Booster — capturing high-intent leads on the way in, and recovering shoppers on the way out. Together, they cover both ends of the visit.