Lead Booster and Site Boomerang projections reflect form submissions only — the most conservative and directly attributable measure. Phone calls and walk-in visits influenced by these tools represent additional upside that cannot be directly tracked. Nearly half of all car buyers make their first dealership contact as an unannounced walk-in.

Video-Assisted Credit Application ROI is based on recovered opportunities only — the additional credit application volume above your current monthly baseline. Credit applications close at an average of approximately 30%, compared to roughly 10% for general internet leads. Your internet lead close rate slider does not apply to the VCA calculation.